Why Are Emotions Important For Decision Making?

3 minute read Humans are inherently emotional. Emotions drive almost everything that we do, in more ways than we can realistically comprehend. We may have evolved beyond our reptilian brain, but our innate fight or flight responses still impact the decisions we make, more practically than we believe. It may not be so foolish to…

Welcome to Nudge

    We believe in the power of understanding how humans think, feel, and behave. We have a passion for┬áhuman behaviour, science, and engineering. Combining these can provide invaluable insights into the way we act, respond, work   Our expertise are in the measurement and understanding of human behaviour.   We work with companies to…