We’re Nudge Insights.

Understanding how humans think, feel, and behave.

We use use state-of-the-art equipment to conduct real life, hands-on experiments that provide valuable and reliable insight into your consumers’ minds.

By monitoring brain activity and tracking eye-movements we measure emotional responses and identify significant opportunities to improve engagement and online experience.

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A Beginner’s Guide To Eye-Tracking

Eye-tracking does exactly what is says on the tin, it tracks eye-movements. On the surface it really is as simple as that. This is achieved by a combination of cameras, near-infrared light, and sophisticated algorithms that work together to determine the location of a users pupil and translate this into where their gaze is focussed.  The … Continue reading A Beginner’s Guide To Eye-Tracking

Why Are Emotions Important For Decision Making?

Humans are inherently emotional. Emotions drive almost everything that we do, in more ways than we can realistically comprehend. We may have evolved beyond our reptilian brain, but our innate fight or flight responses still impact the decisions we make, more practically than we believe. It may not be so foolish to “trust your gut” … Continue reading Why Are Emotions Important For Decision Making?

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Get In Touch

We’d love to discuss how we can help you to better understand your customer.
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