A Beginner’s Guide To Eye-Tracking

Eye-tracking does exactly what is says on the tin, it tracks eye-movements. On the surface it really is as simple as that. This is achieved by a combination of cameras, near-infrared light, and sophisticated algorithms that work together to determine the location of a users pupil and translate this into where their gaze is focussed.  The … Continue reading A Beginner’s Guide To Eye-Tracking

Why Are Emotions Important For Decision Making?

Humans are inherently emotional. Emotions drive almost everything that we do, in more ways than we can realistically comprehend. We may have evolved beyond our reptilian brain, but our innate fight or flight responses still impact the decisions we make, more practically than we believe. It may not be so foolish to “trust your gut” … Continue reading Why Are Emotions Important For Decision Making?

Welcome to Nudge

    We believe in the power of understanding how humans think, feel, and behave. We have a passion for human behaviour, science, and engineering. Combining these can provide invaluable insights into the way we act, respond, work   Our expertise are in the measurement and understanding of human behaviour.   We work with companies to…