We believe in the power of understanding how humans think, feel, and behave. We have a passion for human behaviour, science, and engineering. By combining these we can provide invaluable insights into the way consumers respond to various marketing stimuli.
Our expertise are in the measurement and understanding of human behaviour. We work with companies to delve deeper into their customers’ minds. How do they respond, what makes them tick, and what improvements can therefore be made to the customers’ experience? By monitoring brain activity and eye-movements, we can uncover the subconscious responses that are unobtainable by more traditional marketing methods.